Ad Guidelines

Banner Ads

Samples | Guidelines for Effective Ad Design | Maximum file sizes
Accepted formats for Web Sites: GIF, JPEG, SWF (Flash)
Accepted formats for E-Newsletters: GIF or JPEG only

3rd Party Served CPM Banner Advertisers

Access to 3rd party metrics
To ensure accurate and timely billing, all third-party served CPM campaigns must provide access to metrics reporting. Access must be provided to your online ad traffic manager prior to start of campaign.

3rd Party Reporting for E-Newsletter Advertisers
If 3rd party reporting is required for E-Newsletter ads the image should be hosted with the 3rd party and should provide the simple image path as the creative for the campaign along with the click thru link. 1×1 image trackers are not accepted.


GIFs

  • Maximum Animation length: 15 seconds
  • #Loop: 4 times
  • NOTE: Animated GIFs are not supported in some email readers. Those users will only see the FIRST FRAME of the animated GIF banner. We recommend that you design your first frame as if it’s one-frame banner so the users see everything that you’d want them to see on your banner.

Flash Ads

Flash ads accepted on Web Sites only. Not on e-newsletters or epromos.

Publish as Flash version 7, 8, 9 or 10 – Must function in Flash 10 Players and higher.

  • Backup GIFs must be submitted
  • Maximum animation length: 15 seconds
  • Maximum frame rate: 24fps
  • #Loop: 4 times
  • No audio
  • Link(s) must open in new window
  • Maximum file sizes

If you’d like Bobit Business Media to track your banner ad, the author of the Flash source file (.fla) has to assign a clickTAG variable using a getURL button action. Speak to the web production manager for the correct tag. They also have to make sure that they have selected “_blank” for a target so it opens in a new window.

Steps for inserting clickTAG for ActionScript 2.0

  1. Create a layer and move this layer to the very top of all the layers.
  2. Draw a color filled box, the exact dimensions of the banner, and convert it to a button.
  3. Make sure the button symbol is on the first frame of the timeline and make sure it is there for the entire timeline.
  4. Click the button on the workspace and open actions palette. Paste the actionscript code below (in blue) into the actions palette box. NOTE: The code is case-sensitive. Please implement it EXACTLY as shown below.
    on (release) {if (clickTAG.substr(0,5) == "http:") { getURL(clickTAG, "_blank"); } }
  5. Set button symbol’s alpha color property to 0%.
  6. Export your file as a .swf

Steps for inserting clickTAG for ActionScript 3.0

  1. Create a Button. If the button is not already on the stage, drag it to the stage.
  2. Give the button an instance name (myButton) on the stage.
  3. Right click on the first key frame for the layer that contains the button (in the timeline pane). From the context menu select “Actions” (this will open the Actions Frame for that layer).
  4. Place the click tag actionscript (listed below) in the Actions Frame. NOTE: The code is case-sensitive. Please implement it EXACTLY as shown below.
    // ActionScript 3.0/* Requires * - Button symbol on Stage with instance name "myButton" */ myButton.addEventListener(MouseEvent.CLICK, buttonSymbol_click); function buttonSymbol_click(evt:MouseEvent):void { var clickTAG:String = loaderInfo.parameters.clickTAG; // Check for malicious code injections, //only use URLs if they begin with http: or https: if ((clickTAG.substr(0, 5) == "http:") || (clickTAG.substr(0, 6) == "https:")) { var req:URLRequest = new URLRequest(clickTAG); navigateToURL(req, "_blank"); } }
  5. Set button symbol’s alpha color property to 0%.
  6. Export your file as a .swf

Max File Sizes

  • 15KB: 300×50-Mobile Site, 320×50-Mobile Site
  • 30KB: 125×125, 200×75, 215×245, 234×60, 120×240, 300×250-Mobile Site
  • 40KB: 180×150, 468×60, 150×315, 120×600, 125×375, 250×250, 300×250-Website, 728×90, 160×300, 160×600
  • 80KB: 300×600
  • 100KB: 500×500, 640×480

Banner + Text Ad (on e-newsletters only)

Image: 468×60, 468×120 GIF/JPG (see Banner Ad specs above)

Text: Maximum 200 characters (including spaces)


Rich Media

Sample

970×66 Expandable Ad

Initial Load

Dimension: 970×66 pixels
Max File Size: 40KB

Expanded (User-initiated)

Dimension: 970×418 pixels
Max File Size: 100KB
For top placement, it must expand downward.
For bottom placement, it must expand upward.

 

728×90 Expandable Ad

Initial Load

Dimension: 728×90 pixels
Max File Size: 40KB

Expanded (User-initiated)

Dimension: 728×315 pixels
Max File Size: 100KB
For top placement, it must expand downward.
For bottom placement, it must expand upward.

 

300×250 Expandable Ad

Initial Load

Dimension: 300×250 pixels
Max File Size: 40KB

Expanded (User-initiated)

Dimension: 600×250 pixels
Max File Size: 100KB
For right-hand side placement, it must expand left.
For center or left-hand side placement, it must expand right.

 

Pushup Leaderboard

Banner Size Option 1

Dimension: 728×90 pixels
Max File Size: 40KB

Banner Size Option 2

Dimension: 970×90 pixels (IAB Super Leaderboard)
Max File Size: 40KB

 

Floating/Site Overlays

Accepted Third-Party Vendors

DoubleClick DART Motif, Eyeblaster, PointRoll, Atlas, Eyewonder, Visual Steel
Max File Size: 100KB Max File Size for the backup/alt creative: see specs for Banner Ads above
Max Dimension: 800×600 pixels (for floating element or when expanded)
Max Duration: 8 seconds
Frequency Cap: 1 per visitor per 24 hours
Must have static, persistent and functional “CLOSE” button to allow users to close the floating portion of the ad.


Prestitials

Sample

Dimension: 640×480 pixels
Max file size: 100KB
Maximum animation length: 15 seconds
The ad will be center-aligned on the page.


Photo Gallery Ad Unit

Sample

Dimension: 640×480 pixels
Max file size: 100KB
The ad is center-aligned on the page and will display between photos as the user advances through them.


Page Peels

Sample

Dogear (Graphic ‘Curl’ in corner before rolling over page peel)
Dimension: 500×500 pixels - Only top right 100×100 pixels area visible - example
File format: GIF or JPG only
Max file size: 100KB

Large Image

Dimension: 500×500 pixels – example
File format: JPG,PNG, or GIF only
Max file size: 100KB

 

Other specifications that apply to both dogear & page peel: For GIF or JPG

  • Color Mode: RGB
  • Resolution: 72 dpi
  • Optimization: Standard Optimization (no progressive scan)

 


Video

Sample

Dimension

16:9 Wide Format (preferred): 576 x 324 pixels
4:3 Standard Format: 432 x 324 pixels

Accepted Formats:

MPEG, AVI, MOV, FLV
The videos will ultimately be converted to Flash video (FLV).
Min Bitrate: 512Kbps
Max (Recommended) Bitrate: 1,000Kbps
Video duration: Maximum 30 seconds


Roadblocks

Sample
Roadblocks consist of: 728×90 Leaderboard on top,
300×250 Medium Rectangle on the right-hand side above the fold, and
300×600 Half Page Ad on the right-hand side below the fold

Each banner ad must meet the requirements specified under Banner Ads


Sponsored Links

Sample
Headline: Maximum 35 characters (including spaces)
Description: Maximum 140 characters (including spaces)


Guidelines for Designing Effective Banner Ads

When creating a web banner ad, it is important to look at it from the perspective of the viewers (or your potential customers).

  1. KEEP THE FILE SIZE TO A MINIMUM Smaller files load faster and it increases the chance of being seen by visitors.
  2. INCLUDE GOOD COPY Use of graphical elements is good, however, it’s the copy that triggers people to find out more about your product. For a good copy: KEEP IT SHORT. KEEP IT SIMPLE.You want visitors to look at your ad, get interested, and click on it, then find out more info about your product on your Web site (preferably on a relevant landing page on your site).Don’t try to fit all the benefits of your product into that small space.TIP: Use an eye-catching hook. Think “headline”. Headlines are what trigger people to read the story. Emphasize the benefits of your products more than the features of your products.
  3. USE A CALL-TO-ACTION By using a Call-to-Action graphic or text you make it very clear to the visitor what you want them to do.For example: For More Information; Download Info Now; Click Here to Purchase
  4. ANIMATED GIFs Avoid using photos and photo-like images on animated GIFs. Because of how GIFs work, the photos won’t look as nice and it will just make the file size huge. You will most likely be limited to having just one or two frames for the banner given the file size limits. Animated GIFs are also not compatible with most desktop email readers so users would only see the first frame. Therefore, if GIF must be used as banner ad on enewsletter the first frame should include the call to action.
  5. FLASH ADS If you want to use photos in an animated ad (for Web sites only; not on e-newsletters), consider creating it in Flash. It will give you better return in terms of quality and file size.
  6. LINK TO CAMPAIGN SPECIFIC LANDING PAGE When people click on the banner, they should be presented with the relevant campaign or information immediately. They do not want to go to your homepage and be forced to hunt for the information that may exist on another page of your site.